I love graphic design in a very visceral way. I love how a line, a color, a typeface, can convey so much that mere words can't. The right combination of elements makes me shivery and pleased all the way down to my inner ear bones.
On the other hand, bad graphic design just brings THE ANGER.
The new Pepsi logo is a perfect example. This must have been a group decision because no one person can screw up that bad on their own.
It makes me fantasize about breaking into their corporate offices and standing on a desk and yelling. The logo just screams "wimpy and lame." Look:
Pepsi has had some seriously whacked logos over the years, but the new one is really awful. The 1973 Pepsi logo could kick the new logo's rear with both hands tied behind its back.
The logo itself is all "I can't decide what to be, so I will be a wavey swooshy thing." Kind of like Nike but not full of motion and bold and also HELLO 40 years too late.
And the type says "I am thin while being fat. And look, someone got creative and messed with my E a little! See how interesting that is?"
Oh typeface. You have nothing in the basement and nothing upstairs. You've plunked your mess down in the middle of the living room and I fully expect to find you camped on my couch in six months, even though you said you just needed a couple weeks to get your act together before you moved out.
I don't know why I bother. I don't know why I care. I don't drink Pepsi, ever. But if I had a chance to stuff the new logo head first into a gym locker, I would totally do it.