05 April 2008

It does WHAT?

Sarah, of Sarah and the Goon Squad has a funny post up with a photo of plasticware that claims to be "extra clear."

It got me thinking about stupid copy you find on products in your home.

Like the John Freida "Brilliant Brunette" hair conditioner I use. It smells almost exactly like Raid Ant Spray, but it seems to work ok. The tube claims it has Light EnhancersSM in it.

Um, I'm no Einstein, so you will have to explain how one enhances light? Mr. Spock? Dr. Feynmann? Anyone?

I also used to have shampoo that would help my hair when it was "Stressed." Ooh, poor stressed hair. Did you have a rough day?

Do you have any product copywriting stupidness around your home? Hit me with it.

9 comments:

Assertagirl said...

I LOVE the Brilliant Brunette stuff!

SUEB0B said...

@Assertagirl - does it smell like raid to you, too?

Suzanne said...

There are so many, but of course, now I can't think of a single tagline that puzzles/amuses/annoys me.

Mamma said...

I love stuff like that. I'm going to be on the lookout again now. My last favorite was for an anal bleaching product. Seriously...whose job is that??

debangel said...

Well, I once tried to use Polish Remover on an old boyfriend, with very limited success ;P

Mrs. G. said...

I by the JF Brilliant Blond stuff-it makes feel better about my shiny brilliance...of my hair that is.

gael said...

The intructions for my new, hand-held hair dryer cautioned, "Do not use while sleeping."

Day Dreamer said...

I'm a little disturbed.

I have noticed that Kraft is advertizing to have a "Happy Sandwich". That is waaaaay too close to that "Happy Period" we were told to have a while back....

Blegh.

Amy Nathan said...

Along the same line...
we were eating dinner a few weeks ago (although I do feed my children daily)...and there was Fat Free Ranch Dressing on the table with what said Zero Milligrams Cholesterol.

Except it said:

0mg Cholesterol

Which sent my 12 year old reeling and she said, "I know what this means but look at it!"

And then she pointed and said in her best Valley Girl voice...

"OhMiGod -- Cholesterol!"

We laughed all the way thru our meal.

Me thinks the salad dressing folks should hone their online lingo skills!

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