Cult is a word with negative connotations, right? It is normally used for delusional, defensive groups like the Branch Davidians and the followers of Jim Jones.
"Cult of Personality" tends to be an especially prejorative term, usually associated with dictators like Stalin or Hitler.
Why, then, is the term of the week for the Obama campaign "Cult of Personality"? It is all over the news and blogs.
It seems like an attempt to belittle the enthusiasm and joy that American voters have for the first really inspiring candidate that Democrats have had since...I can't remember.